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via Freshfield Recruitment

Freshfield Recruitment, gevestigd in Diegem, is een "boutique style" executive search company, ook wel een headhunter genoemd. We zijn een innovatieve provider van professionele recruitment, talent management en people development diensten. We richten onze focus op de volgende industrieën en sectoren: - Travel & Tourism, ...
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Global Director Branding & Guest Experience - Radisson Hotel Group

Job ID: 51356
Job Views: 1558
Location: Brussel – Bruxelles
Sector: Hotels
Contract: Fixed: full-time
Posted: 10.16.2018

Job Description

Company overview:
Radisson Hotel Group is one of the world's largest and most dynamic hotel groups with eight distinctive hotel brands with more than 1,400 hotels in destinations around the world. Our portfolio of hotel brands includes: Radisson Collection™, Radisson Blu®, Radisson®, Radisson RED®, Park Plaza®, Park Inn® by Radisson, Country Inn & Suites® by Radisson and prizeotel.
Radisson Hotel Group is a leading hospitality company serving as a true host and best partner to guests, owners, business partners and talent. Our eight unique hotel brands offer award-winning and exceptional hotel experiences, originating from our strong Scandinavian heritage of design and innovation. Our brands embody our modern vision of hospitality, including authentic local tastes, stylish living design, unique locations and vibrant social scenes.
Radisson Hotel Group brings a refreshed commitment to hospitality leadership to meet the changing travel industry and the bespoke needs of our guests. We provide exceptional service in all of our hotels across the globe and strive to deliver a hospitality experience that is beyond guest expectations.
- Definition of brands, Park Plaza, Radisson Blu and Radisson Collection. Leading the creation, development, evolution and implementation of brand strategies, concept development, and visual identity; providing consultation and education on those strategies and other branding topics.
- Responsible for the design of the customer experience for Park Plaza, Radisson Blu and Radisson Collection. By researching and understanding consumer insight and guest feedback, identify consumer insights that support their recommendations. Ensure that the designed Experience is aligned with the brand values and target guest expectations, supporting a consumer acquisition and retention strategy (Engage existing and influencing future consumers through the product and experience provided across our estate).
- Responsible for continuously challenging the status quo, having a ‘Think Big’ approach mindset. Researching, recommending and driving future innovation to positively impact Customer Experience. 
- Define and maintain the Park Plaza, Radisson Blu, Radisson Collection brand story: brand essence, brand values, brand standards and visual identity in all manifestations across all theatres. Including consulting on advertising, web sites, collateral, tradeshow materials, brand communications, sponsorships and other key materials
- Responsible to recognize, lead and promote projects of the design of the Customer Experience across all theaters/areas. Follow-up following the project launch, to measure the implementation and analysing that results are aligned with expectations.
- Deliver business cases, integrating the different areas of the company, and lead the deployment of the approved project across The Radisson Hotel Group ecosystem.
- Lead the creation, evolution and localisation of the Brand and Guest Experience, based on market trends, customer feedback (Quality reports, Social listening, Market trend reports, Insight reports)
- Analyze and understand consumer feedback, identify consumer insights, benchmark and market trends. Be the voice of the customer in the organization. 
- Lead internal brand evangelism and training efforts to ensure all relevant corporate and theatre campaigns and activities are on-strategy from a brand perspective. Work to ensure all internal stakeholders understand, are inspired and are supportive of our brand strategies and execution. 
- This area must connect, interact and collaborate with varying areas of the company: Quality, Marketing, PR and Communications, Operations, Revenue Management, Projects, Construction and Technical Services, Development, etc.

Job Requirements

Required skills:
- Experience in global or EMEA branding.
- Experience in defining, measuring and implementing guest experience.
- Experience in working for an A-class brand
- Living in Belgium or willing to relocate.
- Team worker  
- Good communication skills  
- Customer Oriented  
- Analytic skills  
- Strong project management abilities  
- Revenue management & pricing
A very competitive fixed salary, company car with fuel card, high bonus, laptop, smarthphone, group-and medical insurance, very interesting hotel discounts, an exciting international work environment, training & development opportunities within a fast-growing, luxury, international hotel group.
I am Jeroen van der Velde, Managing Partner at Freshfield Recruitment, the recruitment agency assigned by Rezidor to work on this opportunity. Send me your CV or give me a call to discuss the opportunity. If we both think that your profile matches the job requirements in terms of skills and financials, then I'll set up a meeting with the HR Manager & the hiring Manager to see if there's chemistry. My e-mail adress is and my telephone number is +32 2 719.03.55 


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